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Ivy Compliance specialist
I help your marketing play by the rules.
I review your ads, offers and content. I flag risky claims, missing terms and promises that are easy to misread. You get concrete fixes, so you can decide with confidence what goes live.
Ivy’s introduction, spoken in English: “Hi, I'm Ivy, your Trust and Compliance Officer. I help you spot risks in your company's communication and operations early. I review the sensitive areas and flag where changes or expert review are needed.”
A single sentence can promise more than you mean to commit to.
I also read your copy the way your customer will. I look for overstated claims, vague terms and messages that contradict each other. I show you why they’re a problem and how to say them more precisely.
For every promise, I check:
- How can we back it up?
- Under what conditions is it true?
- Is it clear to someone seeing it for the first time?
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Claims with evidence behind them
I catch statements that claim more than the available information supports. I flag where you need data, a source or more precision. When I rewrite, I keep your offer strong and build on the benefits you can prove.
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Offers with terms people can understand
I review how the price, discount, free trial and your commitments are presented. I look for details that could change a customer’s decision but are missing or easy to overlook. I show you what to clear up before launch.
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Consistent promises on every channel
I compare the ad, sales page and email you share with me. I flag it when the price differs, the terms don’t match, or one text promises more than another. That way, you can resolve contradictions before anything goes live.
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Findings you can fix right away
For every flag, I note which part is affected, what the risk is and what change I suggest. I separate the points better wording can fix from the ones that need more information or an expert decision.
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You
You share the material.
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Ivy
I uncover the risks and suggest fixes.
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You
You make the final call.
Rule areas
What I check before anything goes live
I review your materials against the rule areas that matter most in marketing, with EU rules and your target markets’ local requirements in mind.
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Consumer protection
Misleading claims, information before purchase and terms people can actually understand.
- Overstated promises
- Hidden terms
- Warranty and returns
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GDPR and data privacy
Consent, sign-ups, privacy notices, cookies and tracking pixels.
- Newsletter consent
- Cookies and pixels
- Privacy notice
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Prices and discounts
Strikethrough prices, sales and deadlines. Under the EU rule, a discount must be measured against the lowest price of the previous 30 days.
- Lowest price in 30 days
- Real deadlines
- Full price
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EU digital rules
Terms for digital products and subscriptions, buying and canceling online, and offers shown on platforms.
- Subscriptions and canceling
- Digital content
- Online disclosures
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AI content and ad disclosure
Clear labeling of AI-generated images and videos, and of paid partnerships.
- AI-generated content
- Influencer partnerships
- #ad disclosure
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Sensitive claims
Promises about health, money and the environment that need their own proof.
- Health claims
- Financial results
- “Eco-friendly”
I give you decision support: when a question calls for legal judgment, I flag it and recommend bringing in an expert.
Interactive sample
Let’s see what this ad promises your customer.
Pick an example. I’ll show you the questionable part, explain the risk and suggest more precise wording.
Example
Sample business: Liftoff Online, a monthly workout subscription.
Needs evidence
- Flagged wording
- “Lose 20 pounds in 30 days, guaranteed.”
- Why it’s risky
- It promises a sure result for everyone, but weight loss varies from person to person. No evidence was given for this claim, and as a health claim it also needs an expert’s eye.
- Suggested wording
- “Get a 20-minute daily workout plan and weekly meal ideas that make it easier to stick with your goals.”
The demo shows prepared examples. The review is decision support; it doesn’t replace a legal opinion or guarantee regulatory compliance.
Ivy is ready to review
Catch what needs fixing before it goes live.
Leave the review of your ads, offers and content to me, so you can decide with confidence what goes live.
Sign up and work with Ivy
